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Get leads as a seller

Tell Willette what you sell, verify your business, sign the terms, and accept leads.

  1. Tell Willette what you sell and who it's for. She can read your website and play back what she found for you to confirm.
  2. Agree the words she'll use to describe you to buyers.
  3. Verify your business: sign in with an email on your website's domain, enter a code sent to your domain, or add a DNS record or a meta tag.
  4. Review your terms: your lead fee and your fee at close. Sign them on the terms page.
  5. Fund your wallet, so you can accept a lead the moment it arrives.
  6. When a lead comes in, read the brief and accept or decline.

Ask Willette "what's left to set up?" at any time, and she'll tell you.

Questions people ask

How do Willette's leads work?

When a buyer's need fits what you sell, Willette sends you an anonymous brief: what they need, their timing and budget, and why you fit. You accept or decline. If you accept, you get their name and contact details right then, and the introduction is made.

Every buyer has already said yes to hearing from a business like yours, so these are warm leads, not a list.

How to: Get leads as a seller · Accept or decline a lead

What does a lead cost?

You pay a lead fee when you accept a lead, and a fee at close if the buyer becomes a customer, a share of what they pay you in the first 12 months, with the lead fee counted toward it. Your exact price is set from your typical deal size, and Willette tells you both numbers before you sign. You never pay more than agreed.

Your first lead is free: it carries no lead fee. Declining a lead is always free, and there's no subscription. After the free one, your first two paid leads are guaranteed.

How to: Get leads as a seller · Fund your wallet

Why do I have to verify my business?

Buyers are told the business they're introduced to is real and run by the person they'll talk to. You prove it once: sign in with an email on your website's domain, enter a code sent to an address on your domain, or add a DNS record or a meta tag to your site. It takes a minute.

How to: Get leads as a seller

Why a wallet?

Lead fees come out of a prepaid wallet, so accepting a lead is instant: no card form while a buyer waits. When a lead turns out bad, or a guaranteed lead never meets, the fee goes back into the wallet as credit right away, with no card refund to wait for.

The smallest top-up covers about three lead fees. Commission at close is invoiced separately, not taken from the wallet.

How to: Fund your wallet

What's the guarantee?

After your free first lead, your first two paid leads are guaranteed: if the buyer never takes a first meeting within 14 days of your accepting, and the buyer confirms it, the lead fee comes back to your wallet as credit. Lawyers, real estate agents and other lead-fee-only sellers get one guaranteed paid lead.

How to: Claim a bad lead or a guaranteed lead

Still stuck? Ask Willette, or email support@warmlink.io.